Europe-wide fundraising campaign with adidas and Adyen

Osnabrück/Berlin, August 18, 2026 – Terre des Hommes together with its long-standing partner adidas and the payment platform Adyen, is launching a Europe-wide fundraising campaign in official adidas stores and outlets. For eight weeks, customers in 18 European countries can make a voluntary contribution to the children's rights organization directly at the payment terminal. The special feature: Adyen will double every donation: one becomes two. 

“ Terre des Hommes and adidas share the conviction that play and sport are central to children’s development. They strengthen health, social skills, and future prospects – especially for disadvantaged children. The donations from this campaign will create precisely these kinds of spaces: from non-violent conflict resolution and educational opportunities to places where children can simply be children,” says Joshua Hofert, spokesperson for the board of Terre des Hommes Germany. 
 

It's that easy

Starting Tuesday, August 18, 2026, customers at more than 180 adidas stores across Europe will be invited to donate a self-selected amount to Terre des Hommes at the checkout terminal. Purchases are paid for as usual; the donation is an optional extra. Every donation is matched one-to-one by Adyen. This means every euro goes directly to Terre des Hommes without any deductions – making a double impact. Participating adidas stores and outlets are located in Austria, Belgium, Bulgaria, Croatia, the Czech Republic, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Poland, Portugal, Romania, Spain, Sweden, and Switzerland.

“With this campaign, we are combining visibility for children’s rights with a simple, voluntary donation option. We want to inform those who come into the stores about our work and give them a transparent way to support us. Every contribution counts,” emphasizes Joshua Hofert.