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Alnatura coffee supports social project

Fair trade coffee - fair partnership

Peru is severely affected by climate change, and the livelihoods of its indigenous population are seriously threatened. Their culture is also increasingly being lost. Therefore, Alnatura supports a social project by Terre des Hommes with one of its coffee varieties: 40 cents from every pack of "Peru Cafe" purchased goes towards an education project in Peru.

"The long-standing collaboration between Alnatura and Terre des Hommes in Peru means that children and young people have access to education and that the knowledge of environmentally friendly agriculture among local smallholder farming communities is sustainably strengthened."
Beat Wehrle, Director of Programs, Terre des Hommes

Educational project in Peru

Peru is severely affected by climate change, which seriously threatens the livelihoods of the indigenous population, especially in rural areas. Indigenous culture is also increasingly being lost. To counteract this, the "Sumak Kawsay" project by Terre des Hommes aims to reintroduce the traditional knowledge of Peruvian indigenous peoples regarding sustainable agriculture and their own culture to the younger generations living there – as a crucial foundation for securing food and income.

Therefore, this project promotes the preservation of cultural identity, the conservation of traditional crafts, the cultivation of native plants and seed diversity, and strengthens intergenerational learning.

 

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Hendrik Addens

Team management partnerships & philanthropy